Fridge Art Fair: the art fair that cares about art

by Eric Ginsburg


Thank you Blouin Artinfo for the article by ARCHANA KHARE-GHOSE which I hope it will provide insight about The FRIDGE ART FAIR Project (It is much better than anything I could ever write).

“ it’s literally an upstart who has refused to conform to the ideals that drive fairs as big as ABMB. Eric Ginsburg, artist and founder of the Fridge Art Fair says that he began it last year as he wanted art to be equal for all, without artists having to fail because they didn’t fit in the game of big money. Obviously, it comes from personal experience which he channelized into yet another satellite art fair to join a score of others that are held in Miami during the ABMB and in New York, during the Frieze Art Week.

“We are all volunteers and everybody has to work hard but it is so much fun. I just wanted artists to be treated impartially in fairs and to be able to create,” says Ginsburg, who also calls himself “Eric the doggie boy artist” after the innumerable dog canvases (besides those of cats) that he continues to create.

The artist-fair founder admits he is amazed that the entity has managed to get into its second edition; it was started in May 2013 in a small gallery, OneTwentyEight on the Lower East Side, New York, with a call to exhibitors, “Can you fit into the Fridge?” And he got unbelievable response. It is also part of the second art week in Miami, from February 11 – 16, 2015.

Ginsburg is not stingy with credit titles for people who have seen him through this far. He mentions artist and owner of gallery OneTwentyEight in New York with great respect. “Much of the concept behind fridge (sic) and to be open to all types of art and to truly be loving and caring comes from Kazuko (Miyamoto). She was the first person to give me a show and taught me (and still does) to be fair to all and that all are ‘art equal’. She has also taught me that creative freedom is so important — and also so much fun,” he adds.

Besides Kazuko, Ginsburg also mentions Bill Fuller and Pati Vargas (“plus Janet and Martin”) for making the fair a reality in Miami after its birth in New York.

The fair takes pride in the fact that it doesn’t tell the artists what it is expecting from them for the fair. “Also, we seem to be attractive as a fair to those who are sick of high prices of fairs that promise the world and treat you as if you were a number,” adds Ginsburg. That approach relieves him from a big tension regarding the cost of participating in an art fair. And so, there are no projections regarding sales and attendance, which is a romantic ideal for any artist.”